Real Estate Trends: Short and Long Term Trends in Home Prices: Part 4 of 8 - How To Effectively Price Your Home For Sale

Graph 1 - Median Homes Prices in Contra Costa Counter over the last 10 years. (Quarterly)

"How Do Pricing Trends (Market Pricing Trends) Affect Home Prices?"

If you get nothing else from this post, get this: Market pricing is NEVER a function of only one variable.  While looking at trends, remember what happened with pricing and what might happen with pricing is not the only data to look at in order to establish a realistic price to list your property.

Market Pricing Trends:

What is a trend, and why do trends matter,...or do they?
A trend is "A general direction in which something is developing or changing." An analysis of trends gives buyers, sellers, and their respective agents an idea of where the market is heading. A Comparative Market Analysis is completed with the understanding that based on what happened in the past we an excellent indicator of what will happen in the future.

Graph 2 - Median Homes Prices in Contra Costa Counter over the last one year. (Monthly)

How long is a trend? A trend might be a two year period, or a two week period depending on the market.  Looking at graph 1, you can see that the last four bars; 1 year (the previous 4 quarters) is relatively stable as compared to the 9 previous years.  However, broken down into months graph 2, we see that there's been a 27% increase in median home prices: Hardly stable. Looking at one without the other could cost you!  Why the big increase in prices, then a big drop, then a rise again?  There are several reasons....OK TRILLIONS of reasons.  And the end of the day, however, simply be aware of trends and price your home accordingly.  

How to price your home if home prices are dropping?

Don't price your home at the top of the market.  This often results in what we call "Chasing the market" as the sellers is forced to drop their asking price over and over and over in order to find a buyer.  Simply pricing the home realistically would have prevented that.  I personally know of a homeowner who was offended by a particular offer...only to accept an offer 15% lower less than a year later.  That's money on the table in my book!  

How to price your home if home prices are increasing?

If trends are looking up, don't base your price on dated transactions or you'll again be leaving money on the table.  Determine your motivating factor for moving.  Do you have to sell now?  Could you list the property realistically at the top of the market and see if you get an eager buyer?  Sure!  But be realistic.  "Can't I just pull it off the market if it doesn't sell...then put it back on again later?"  Yep!  But I don't recommend it.  Multiple Listing Services show a property's listing history, and some might look back (as the market continues to change) and think, "Hmmm...why didn't this sell back then?  The price looked right."  leaving doubt in their mind.

Ultimately, be realistic.  Follow the ideas in this post and the expertise of your local area expert...and you'll do phenomenally well.

Part 3 of 8 to come!

As always, I'll leave you with this tip:

There are countless Real Estate websites online now with dozens more on the way.  These sites DO serve a purpose.  They are a wealth of data.  However, "Zestimates" and the like are solely based on just that...data, which can be close to accurate...or way, way off.  No...that house up the street didn't sell for 30% of market value!  It was probably public record of a 2nd lien that was defaulted on. These sites pull data from various sources and do a very good job at combining that data and provide a free service to it's users.  That said, their not vested.  Use your Realtor.  Use a Realtor you can trust.  If you have questions about how to find one...call me...  or just read this post.

Until next time, and thank you in advance for remembering me when the topic of real estate arises, and THANK YOU SO MUCH all the referrals.

Andy Blasquez ~ The last Realtor you'll ever need to look for.
DRE# 01826135

www.andyblasquez.com

Email me at andy.blasquez@gmail.com
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