What You Paid Has Little or Nothing To Do With Your Homes Value: Part 8 of 8 - How To Effectively Price Your Home For Sale

Are you going to list your house for sale?  Are you writing offers to purchase, only to be turned down?  This post is for you.  Perhaps the hardest thing for sellers (and buyers for that matter) to wrap their heads around is the cold, hard fact that what you paid for your home, improvements, upgrades, etc. has absolutely nothing to do with its market value.  

Maybe you bought at the height of the market?  Maybe you bought at the bottom?  Maybe the home was part of your inheritance?  Maybe you bought it 45 years ago? Maybe the home across the street fell into the ocean and now you have the ocean view you always dreamed of!  It's all irrelevant.  100 years ago, today, and 100 years from now, real estate is, and always will be worth exactly what an able buyer is willing to pay.  

The house I grew up in was purchased, in Alamo, for $188,000 to be sold at a later date for  $1.4M.  Move forward 30 years and I hear, over and over, "I paid $859k for my house 5 years ago, now it's valued at $340k!  That's just not fair!"  What isn't fair?  Making a million dollars or losing it?  It's not a matter of fairness.  It's a matter of fact.

I recently had an experience with a buyer (whom I subsequently fired) who repeatedly remarked, "But this home was just bought at auction for $X!"   Had my filter not been in place, my response would have been more along the line of my thoughts, "So what!"  As a buyer, the only home values that matter are recent (and in the market the VERY recent) comparable homes sold.  I appreciate that it's difficult to sort of divorce yourself from this information, but...it's effective, and that's where we need to be. Pending home prices tend to be inaccurate.  Active prices are just that, asking prices.  Recently sold homes is the data you're looking for; specifically, that data as it compares to the subject property.

If you're selling, the same principles apply to you.  Don't get hung up on the amount you paid for your backyard hardscape.  Don't over estimate the value of that imported Italian ceramic tiles.  Your ideal buyer may rip it out anyway.  Yes, talk closely with your Realtor, sharing everything you've done to improve your property, but don't get caught up with how exactly how much each project cost.  Look at the market trends, and at comparable properties (if there are any). Depend on your Realtor to establish the best price to list at, then have him or her explain exactly why that is the right price!  Ultimately, the price you list your home for is your choice.  One thing is certain: If that price is too high...or too low...the market will let you know!

Until next time, and thank you in advance for remembering me when the topic of real estate arises, and THANK YOU SO MUCH all the referrals.

Andy Blasquez ~ The last Realtor you'll ever need to look for.
DRE# 01826135

www.andyblasquez.com

Email me at andy.blasquez@gmail.com
Click here to reach Macky Hensel.

Please Follow me on Twitter and Re-Tweet these blogs.
Please Add me as a friend on Facebook 
Finally, please comment or ask questions.  Other readers may be wondering the same thing.  I love the feedback, critical or otherwise, and love the interaction: I love this job.

Thank you always for your support.

How Micro-Markets Effect Home Prices: Part 7 of 8 - How To Effectively Price Your Home For Sale

Micro Markets 

~Make sure you're comparing Apples to Apples~

Micro Markets - Make sure that you're pricing your property according to trends and comps within your unique "Micro-Market."  You may live very close to another property or development with a particular activity level, yet that area may have very, very different features that attract...or detract willing and highly qualified buyers.  Using a local area expert is the safest way to ensure that you are listing your special and unique property at the absolute best price.

So...your neighbor across the street just sold their house for $X, and their house is virtually identical to yours!  Virtually, except for the fact that it's on the other side of the street...with an unobstructed view of the Golden Gate Bridge.  One 'smallish' feature that your property may or may not have.  How much is that view worth anyway?  Doesn't that depend?  That's a pretty subjective question, isn't it?  Sure! On a property by property basis, it is impossible to be exact.  However, looking at dozens of closings, over a long period of time, an experienced agent can determine, with great accuracy, the market value (or percentage over like models without the view) of that view; that pool; that lot; etc. 

Here are a few features that often heavily influence the final sales price of a home:

• Is your community gated?
• Are your comps all custom custom homes that are varied in age and architecture?
• Is there an HOA?
• Are the Melo Roos, Special Assessments, or other high-tax burdens?
• Are there plans for new residential or commercial properties in the immediate area?
• Are you on the gold course, or simply in the golf community?
• ...and on and on.  

Using a local area expert can pay big dividends with regard to listing your home for sale within a Micro-Market. It can also save you big money when you're looking to purchase a home.  If you're not working with a Realtor already, interview at least three local area experts in order to get a strong opinion of pricing.   If you interview only two, you don't really have a choice, but really just an "either-or."  Three or more opinions starts to create a more statistically relevant picture to base your decision on. Ask several Realtors to name subtle variances in properties that yield notable differences in sales prices.  When you do, you'll get dozens of examples illustrating exactly why they are a highly qualified local area experts!

Wishing you well in your real estate endeavors.  Thank you in advance for remembering me when the topic of real estate arises, and THANK YOU SO MUCH all the referrals.

Andy Blasquez ~ The last Realtor you'll ever need to look for.
DRE# 01826135

www.andyblasquez.com

Email me at andy.blasquez@gmail.com
Click here to reach Macky Hensel.

Please Follow me on Twitter and Re-Tweet these blogs.
Please Add me as a friend on Facebook 
Finally, please comment or ask questions.  Other readers may be wondering the same thing.  I love the feedback, critical or otherwise, and love the interaction: I love this job.

Thank you always for your support.

How many days on the market is ideal, when selling your house?: Part 6 of 8 - How To Effectively Price Your Home For Sale

DOM - Days on Market Trends in Contra Costa County

First off, I'd like to apologize for not updating more recently.  Simply put, my personal and professional life filled my days and nights.  We're back to smooth sailing and ready to hit it again. Thanks for following.   Again, if you find value in the information presented here, please forward, share, and make comments.  It helps me keep the flood gates open!

Is 45 days to get into contract too short or too long? YES! Wait, no!...Maybe!  How about 4 1/2 days? The answer to this question depends completely on the seller's willingness to price their property appropriately as well as the motivating factors behind the sale of the home.  

If the trend of DOM is decreasing, it means that buyers are snatching up houses more quickly than in the recent past, further reducing inventory and increasing demand.  How much weight should be put on this data when establishing the sales price of your home?  That is the real question.  Let's dig a little deeper.

Immediately below is the averages days on the market for single family homes in Contra Costa County for the past year.  Note the trend.  Also, keep in mind that these are averages.  One stubborn seller can skew any of this data pretty dramatically.

Graph 1 ~ Average Days on Market for all of Contra Costa County

The past year in Brentwood specifically:

Graph 2 ~ Average Days on Market for Brentwood, CA

If you've had your finger on the pulse of real estate of late then you know that home prices have been going through the roof.  Looking at the above graphs illustrates one reason why.  Although Days On Market is more of an indicator than a cause, it is an important indicator when it comes to establishing demand; a function of price. .  Again, remember mind that these are averages.  In today's market it is not uncommon for homes to go on the market and come back off in as little as "Zero Days on Market."  

Side note:  I don't know why any listing agent would advise a seller to pull their home off the market after less than one full day is beyond me.  There are reasons to do this, but few and far between.  I advise, as many ethical agents do, that leaving your home on the market for at least two full weekends (reviewing offers the Tuesday following the 2nd weekend) give adequate exposure.

Wishing you well in your real estate endeavors.  Thank you in advance for remembering me when the topic of real estate arises, and THANK YOU SO MUCH all the referrals.

Andy Blasquez ~ The last Realtor you'll ever need to look for.
DRE# 01826135

www.andyblasquez.com

Email me at andy.blasquez@gmail.com
Click here to reach Macky Hensel.

Please Follow me on Twitter and Re-Tweet these blogs.
Please Add me as a friend on Facebook 
Finally, please comment or ask questions.  Other readers may be wondering the same thing.  I love the feedback, critical or otherwise, and love the interaction: I love this job.

Thank you always for your support.